As of late, minors purchasing vape products has quickly become a major issue, along with the rise in popularity of the JUUL device. In effort to minimize minors purchasing their tobacco products, JUUL has frozen sales for all vape shops and distribution centers for their flavored pods, except for 4 flavors; Virginia tobacco, Classic tobacco, Menthol, and Mint. Their remaining flavors will only be able to be purchased on their online store, where they require a valid proof of ID to be able to buy any vape products.
Kevin Burns, JUUL Lab’s CEO, exclaimed,
“JUUL Labs is committed to improving the lives of the world’s one billion adult smokers, with the ultimate goal of eliminating cigarettes. While we have been working to solve that problem, another unintended and serious problem has developed – underage use of e-cigarettes, including JUUL.
We don’t want anyone who doesn’t smoke, or already use nicotine, to use JUUL products. We certainly don’t want youth using the product. It is bad for public health, and it is bad for our mission. JUUL Labs and FDA share a common goal – preventing youth from initiating on nicotine. To paraphrase Commissioner Gottlieb, we want to be the off-ramp for adult smokers to switch from cigarettes, not an on-ramp for America’s youth to initiate on nicotine. We won’t be successful in our mission to serve adult smokers if we don’t narrow the on-ramp.”
Another feature that was implemented into their online retailer is that they now enforce a limitation on how many devices and pods you can purchase every month. A single purchaser is limited to 2 devices and 15 packs of JUUL pods per month. Furthermore, a single purchaser will be limited to purchasing 10 devices every year.
With this new swing in the industry, we will begin to see a drawback on the youth vaping epidemic. This is also a huge step to limiting the amount of non-smokers that have nicotine addictions now because of such devices. The people that benefit from devices such as JUUL will still have avenues to purchase them, and with these newly implemented regulations, it will be quite difficult for minors to get their hands on any.